Presentation plus

What's in a name?

Literature 1A.1

Literature 1A.2

Literature 1B.1

Literature 1B.2

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Jaguar, Pret A Manger, WhatsApp

1 Jaguar makes cars; Pret a manger is a coffee and sandwich chain restaurant;

Swatch makes watches; WhatsApp is an instant messaging app for smartphones.

1 Companies think a lot about a brand name

because it’s what distinguishes their product

from all the others, and it’s difficult to change

one so it’s important that they get it right the

first time.

2 A good brand name is unique, memorable

and easy to understand. It should create an

emotional connection with the people who

buy it.

3 Jaguar was chosen because it makes people

think of a beautiful but dangerous wild cat;

Pret A Manger was chosen because it’s in a

foreign language (French) and therefore

sounds special and different; WhatsApp was

chosen because it uses wordplay (it is based

on the English expression ‘What’s up?’).

4 Nova was a bad name for a car in Spain

because in Spanish, ‘no va’ means

‘it doesn’t go’.

5 Some teenagers choose to buy more expensive

products because they want to have something

with the right brand or logo.

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1 Jaguar makes cars; Pret a manger is a coffee and sandwich chain restaurant; Swatch makes watches; WhatsApp is an instant messaging app for smartphones.

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Jaguar, Pret A Manger, WhatsApp

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1 Companies think a lot about a brand name because it’s what distinguishes their product from all the others, and it’s difficult to change one so it’s important that they get it right the first time.

2 A good brand name is unique, memorable and easy to understand. It should create an emotional connection with the people who buy it.

3 Jaguar was chosen because it makes people think of a beautiful but dangerous wild cat; Pret A Manger was chosen because it’s in a foreign language (French) and therefore sounds special and different; WhatsApp was chosen because it uses wordplay (it is based on the English expression ‘What’s up?’).

4 Nova was a bad name for a car in Spain because in Spanish, ‘no va’ means ‘it doesn’t go’.

5 Some teenagers choose to buy more expensive products because they want to have something with the right brand or logo.

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Paragraph 3 = D;

Paragraph 4 = B

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must

have to

ought to

don’t have to

have to

shouldn't

1 have to, must

2 don’t / doesn’t have to

3 should, ought to

4 shouldn’t

have to

don’t have to

has to

have to

don’t have to

1 should / ought to / must / have to

2 shouldn’t

3 have to / must / should / ought to

4 don’t have to

5 should / ought to

6 should / ought to / has to

7 should / ought to

8 have to / must / should / ought to

9 don’t have to

10 have to / must / should / ought to

1 products

2 consumers

3 brand

4 chain

5 advertisement

6 logo

7 image

8 manufacturer

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1 must

2 have to

3 ought to

4 don’t have to

5 do … have to

6 shouldn’t

RULE

1 have to, must

2 don’t/doesn’t have to

3 should, ought to

4 shouldn’t

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1 have to

2 don’t have to

3 has to

4 do … have to

5 have to

6 don’t have to

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1 should / ought to / must / have to

2 shouldn’t

3 have to / must / should / ought to

4 don’t have to

5 should / ought to

6 should / ought to / has to

7 should / ought to

8 have to / must / should / ought to

9 don’t have to

10 have to / must / should / ought to

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1 products

2 consumers

3 brand

4 chain

5 advertisement

6 logo

7 image

8 manufacturer

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PAUL: Excuse me, Mrs Jenkins.

MRS JENKINS: Yes, Paul, what is it?

PAUL: Can I ask you something?

MRS JENKINS: Sure.

PAUL: Well, we’ve just had our second lesson with you, right?

MRS JENKINS: Yes, that’s right.

PAUL: Well, I was wondering … I mean, you already know the name of everyone in the class.

MRS JENKINS: Yes, I think so.

PAUL: But there are twenty-six of us. I mean, how come you can remember all our names already?

MRS JENKINS: Oh, well, it isn’t really that difficult, you know, and I think it’s important. I should learn your names as fast as possible, I think. I’m the teacher, and we’re going to work together a lot, aren’t we?

PAUL: Yes, but I mean, I’m terrible at remembering names. When I meet someone I forget their name almost immediately. I can’t remember names at all.

MRS JENKINS: Ah well, there you are, you see. If you think you can’t do something, then you’re right!

PAUL: Sorry?

MRS JENKINS: Oh, it’s just an old saying: ‘If you think you can do something, or if you think you can’t do something, you’re right.’

PAUL: Oh, I see.

MRS JENKINS: Anyway, learning names isn’t so hard. But you have to want to do it, and you have to concentrate. I mean, the first time I teach a class, I think a lot about names and remembering them – I concentrate on that. And there are little things you can do.

PAUL: Like what?

MRS JENKINS: Well, OK, if I tell you my name – you know, I say ‘I’m Maria Jenkins’ – then you should do something like, you say ‘Hello, Maria’ or ‘OK, yes, Maria Jenkins’. You know, if you say the name of the person straight away, then it helps you remember.

PAUL: Yeah, I see.

MRS JENKINS: And you can do things like, you can make an association. I do that a lot. I think ‘Do I know other people with that name?’ or ‘Does the name rhyme with something?’

PAUL: Rhyme?

MRS JENKINS: Yes, well, you’re an example, actually. I mean, you’re quite tall, right?

PAUL: Uh huh.

MRS JENKINS: So yesterday, when you said your name, I thought ‘Tall Paul’. It helps. I mean, you can’t always do it, but sometimes you can.

PAUL: Oh, right.

MRS JENKINS: In the end, it’s practice. I do it a lot, so I get better at remembering names. I don’t like it if someone forgets my name, so I really should remember theirs.

PAUL: But you don’t always remember, do you?

MRS JENKINS: No, of course not. Sometimes there’s someone whose name I just can’t remember. And then I say to myself, ‘I really must remember her name next time.’

PAUL: Yes, that’s right. Well, …

MRS JENKINS: Look, I’d better go now, I’ve got another class in five minutes. And you’d better not be late for your next class, either.

PAUL: Oh, yes, of course. Sorry.

Mrs Jenkins No problem, Peter.

PAUL: No, Miss, sorry, but my name’s …

MRS JENKINS: I’m joking, Paul. Bye! See you in class tomorrow.

PAUL: Excuse me, Mrs Jenkins.

MRS JENKINS: Yes, Paul, what is it?

PAUL: Can I ask you something?

MRS JENKINS: Sure.

PAUL: Well, we’ve just had our second lesson with you, right?

MRS JENKINS: Yes, that’s right.

PAUL: Well, I was wondering … I mean, you already know the name of everyone in the class.

MRS JENKINS: Yes, I think so.

PAUL: But there are twenty-six of us. I mean, how come you can remember all our names already?

PAUL: Yes, but I mean, I’m terrible at remembering names. When I meet someone I forget their name almost immediately. I can’t remember names at all.

MRS JENKINS: Ah well, there you are, you see. If you think you can’t do something, then you’re right!

PAUL: Sorry?

MRS JENKINS: Oh, it’s just an old saying: ‘If you think you can do something, or if you think you can’t do something, you’re right.’

PAUL: Oh, I see.

PAUL: Like what?

PAUL: Yeah, I see.

MRS JENKINS: And you can do things like, you can make an association. I do that a lot. I think ‘Do I know other people with that name?’ or ‘Does the name rhyme with something?’

PAUL: Rhyme?

MRS JENKINS: Yes, well, you’re an example, actually. I mean, you’re quite tall, right?

PAUL: Uh huh.

MRS JENKINS: So yesterday, when you said your name, I thought ‘Tall Paul’. It helps. I mean, you can’t always do it, but sometimes you can.

PAUL: Oh, right.

MRS JENKINS: In the end, it’s practice. I do it a lot, so I get better at remembering names. I don’t like it if someone forgets my name, so I really should remember theirs.

PAUL: But you don’t always remember, do you?

MRS JENKINS: No, of course not. Sometimes there’s someone whose name I just can’t remember. And then I say to myself, ‘I really must remember her name next time.’

PAUL: Yes, that’s right. Well, …

MRS JENKINS: Look, I’d better go now, I’ve got another class in five minutes. And you’d better not be late for your next class, either.

PAUL: Oh, yes, of course. Sorry.

Mrs Jenkins No problem, Peter.

PAUL: No, Miss, sorry, but my name’s …

MRS JENKINS: I’m joking, Paul. Bye! See you in class tomorrow.

1 F – She’s taught them twice.

5 F – She remembers his name because

he’s tall and that rhymes with Paul.

6 F – Sometimes there’s someone whose

name she just can’t remember.

Conversation 1

LIAM: What's the matter, Jo?

JO: I've got to phone someone and I've no idea how to pronounce her name.

LIAM: Why? What's her name?

JO: It's something like Sharita Wass Ikonor.

LIAM: Well, you'd better get some help – quickly!

Conversation 2

BOB: My sister's really angry with me.

MIA: Why?

BOB: Well, I wrote the wrong name in my birthday card to her son. I called him Jason, not Jacob.

MIA: You’d better not do that again!

BOB: I know. She's really cross.

’d better

’d better not

1 had(’d) better

2 had (’d) better not

3 had(’d) better

4 had(’d) better

5 had (’d) better not

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1 F She’s taught them twice.

2 T

3 T

4 T

5 F She remembers his name because he’s tall and that rhymes with Paul.

6 F Sometimes there’s someone whose name she just can’t remember.

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1 ’d better

2 ’d better not

RULE

1 don’t do

2 do

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1 had(’d) better

2 had (’d) better not

3 had(’d) better

4 had(’d) better

5 had (’d) better not

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1 – 3,1,5,4,2

2 – 3,5,1,2,4

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Suggested Answers

1 We often hear about the unusual names

that famous people give their children.

2 The New Zealand judge didn’t allow

some names because they made the

child look silly.

3 Mariléia dos Santos decided to call

herself Michael Jackson.

4 She became famous for being one of the

best female footballers in the world.

5 David Carradine called his son Free

because he wanted him to feel free to

do anything (even to change his name).

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Suggested Answers

1 We often hear about the unusual names that famous people give their children.

2 The New Zealand judge didn’t allow some names because they made the child look silly.

3 Mariléia dos Santos decided to call herself Michael Jackson.

4 She became famous for being one of the best female footballers in the world.

5 David Carradine called his son Free because he wanted him to feel free to do anything (even to change his name).

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Can

can’t

can

mustn’t

can

can’t

mustn’t

mustn’t talk

mustn’t

mustn’t miss

mustn’t run

1 We don’t have to wear uniforms.

2 You should / ought to buy a new phone.

3 You can use my laptop.

4 They must / have to work harder.

5 Can we play here?

1 d

2 f

3 e

4 h

5 b

6 a

7 c

8 g

name it

name the

game

big name

call names

name the

what’s name

a name herself

stage

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1 Can

2 can’t

3 can

4 mustn’t

RULE

1 can

2 can’t / mustn’t

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1 mustn’t talk A

2 mustn’t be C

3 mustn’t miss D

4 mustn’t run B

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1 We don’t have to wear uniforms.

2 You should/ought to buy a new phone.

3 You can use my laptop.

4 They must/have to work harder.

5 Can we play here?

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1 d

2 f

3 e

4 h

5 b

6 a

7 c

8 g

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1 name it

2 name … the game

3 big name

4 call … names

5 name the

6 what’s … name

7 a name … herself

8 stage

1 Tess Marriot.

2 Her name is used to mean doing something wrong, because

she’s always making mistakes.

2 F She’s fed up.

4 F She doesn’t like him. She feels he was laughing at her.

5 F Grant had already found the group.

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1 Tess Marriot.

2 Her name is used to mean doing something wrong, because she’s always making mistakes.

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1 T

2 F She’s fed up.

3 T

4 F She doesn’t like him. She feels he was laughing at her.

5 F Grant had already found the group.

1 Paragraph 3

2 Paragraph 1

3 Paragraph 4

4 Paragraph 2

ought

you’d

better

should

definitely

had

better

it’s

good

idea

Suggested Answers

1 Alan’s problem is that the boy next

door, his only friend since he moved

town, calls other kids names and makes

horrible comments and Alan doesn’t

want to be a part of this.

2 Susannah suggests that Alan asks

himself if he thinks he could be friends

with the boy if his behaviour was better.

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Suggested Answers

1 Alan’s problem is that the boy next door, his only friend since he moved town, calls other kids names and makes horrible comments and Alan doesn’t want to be a part of this.

2 Susannah suggests that Alan asks himself if he thinks he could be friends with the boy if his behaviour was better.

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1 ought to

2 you’d better

3 should definitely

4 had better

5 it’s a good idea

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1 Paragraph 3

2 Paragraph 1

3 Paragraph 4

4 Paragraph 2

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have to

doesn’t have to

have to

don’t have to

has to

wear something warmer

be so shy

buy a hairbrush

go to bed so late

ask someone

go and see it

have to wear

have to skate / go

has to look after / babysit

don’t have to eat

doesn’t have to worry

have to study / work

don’t have to wash

don’t have to share

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1 wear something warmer

2 be so shy

3 buy a hairbrush

4 go to bed so late

5 ask someone

6 go and see it

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1 don’t have to

2 don’t have to

3 have to

4 don’t have to

5 have to

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1 have to

2 doesn’t have to

3 doesn’t have to

4 have to

5 don’t have to

6 don’t have to

7 has to

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1 have to wear

2 have to skate/go

3 has to look after/babysit

4 don’t have to eat

5 doesn’t have to worry

6 have to study/work

7 don’t have to wash

8 don’t have to share

1 can’t / mustn’t

2 can

3 can’t / mustn’t

4 can

5 can’t cycle / mustn’t cycle

6 can’t use mobile phones here / mustn’t use

mobile phones here

’d better study

’d better not stay

’d better apologise

’d better not tell

’d better not eat

’d better call

’d better turn

’d better wear

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1 b

2 e

3 g

4 a

5 h

6 c

7 d

8 f

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1 ’d better study

2 ’d better not stay

3 ’d better apologise

4 ’d better not tell

5 ’d better not eat

6 ’d better call

7 ’d better turn

8 ’d better wear

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1 can’t

2 can

3 can’t

4 can

5 can’t cycle

6 can’t use mobile phones here

GET IT RIGHT!

1 could

2 should

3 could

4 Could

5 should

6 should

1 chain

2 manufacturer

3 product

4 advertisement

5 target market

6 brand

7 logo

8 image

9 consumer

you name it

made a name

named the day

stage name

what’s-his-name

the name of the game

call names

big name

A P P R O V E D

E M O R B L

L O O

M P A C

B R N D

C O S U M R

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1 chain

2 manufacturer

3 product

4 advertisement

5 target market

6 brand

7 logo

8 image

9 consumer

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1 chain

2 advertisement

3 manufacturers

4 logo

5 product

6 image

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1 you name it

2 made a name

3 named the day

4 stage name

5 what’s-his-name

6 the name of the game

7 call (other kids) names

8 big name

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Across

1 approved

5 memorable

6 logo

7 impact

10 brand

11 consumer

Down

1 advertisement

2 permission

3 blend

4 target

8 chain

9 image

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1 Companies really want to find a name for their product that they don’t need to change later.

2 A brand name should be unique, easy to remember and easy to understand.

3 The name ‘WhatsApp’ is based on an English expression.

4 ‘Nova’ was the name given to a car that didn’t work in Spain.

5 Brand names are especially important for the teenage market.

6 A brand name isn’t everything, but it’s an important part of the whole product package.

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1 Companies really want to find a name for their product that they don’t need to change later.

2 A brand name should be unique, easy to remember and easy to understand.

3 The name ‘WhatsApp’ is based on an English expression.

4 ‘Nova’ was the name given to a car that didn’t work in Spain.

5 Brand names are especially important for the teenage market.

6 A brand name isn’t everything, but it’s an important part of the whole product package.

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1 6

2 3

3 5

4 1

5 2

6 7

7 8

8 4

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1 F

2 F

3 T

4 T

5 F

6 T

right?

Possible answers: There’s [not much

else to say]; I [hope this helps]

Burcu wants to know about the rules

at Sarah’s school.

Sarah doesn’t mention talking in class.

Students at Sarah’s school can’t wear jeans

with holes in them and T-shirts with things

written on them.

Sarah’s advice is to wear comfortable clothes

and to bring warm clothes.

Students have to switch off mobile phones

in lessons.

Students aren’t allowed to eat in the corridors.

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Burcu wants to know about the rules at Sarah’s school.

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1 Sarah doesn’t mention talking in class.

2 Students at Sarah’s school can’t wear jeans with holes in them and T-shirts with things written on them.

3 Sarah’s advice is to wear comfortable clothes and to bring warm clothes.

4 Students have to switch off mobile phones in lessons.

5 Students aren’t allowed to eat in the corridors.

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1 check for understanding

2 right?

3 a bit

5 It is

6 Possible answers: There’s [not much else to say]; I [hope this helps]

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ANNIE: Look, there’s the new girl.

BEN: Yeah. Someone told me her name but I can’t remember it now.

ANNIE: You forget everything, Ben. You should get a new brain.

BEN: Ha, ha. Oh she’s coming over to talk to us.

ANNIE: Hello. You’re the new girl, right? I’m Annie.

MORWENNA: Hi. I’m Morwenna.

ANNIE: More what?

MORWENNA: Morwenna.

BEN: Wow – that’s an unusual name.

ANNIE: It sounds Welsh to me. Is it Welsh?

MORWENNA: No – it could be, but it isn’t. In fact it’s from Cornwall, you know, right down in the south-west of England.

BEN: So you’re from Cornwall?

MORWENNA: No, I’m from London, but my mother’s from Cornwall.

ANNIE: I’ve never been there. Cornwall, I mean.

MORWENNA: Oh, you should go. It’s really nice. We go quite often – my mum’s got family down there. In Penzance.

BEN: Anything to do there?

MORWENNA: Sure – there are nice beaches and if you like surfing, you should try Newquay.

ANNIE: But isn’t the water really cold?

MORWENNA: Oh, yes! So if you go surfing, you’d better take a wetsuit, to keep warm in the water.

BEN: I’d love to go to Cornwall. I saw some photos one time on the Internet – really nice places. Funny names though – there was one place called Mousehole.

ANNIE: Wow, that is funny!

MORWENNA: Well, it’s written down as Mouse Hole – but it’s actually pronounced Mowzel.

BEN: Really?

MORWENNA: Really. If you go, you’d better learn how to pronounce the names. Local people don’t like it when tourists say the names wrong.

ANNIE: I guess not.

BEN: I think Annie’s right – I should get a new brain.

MORWENNA: Sorry?

BEN: Oh, nothing. Listen, we’d better get back, the next lesson starts in a few minutes.

ANNIE: Yeah, you shouldn’t be late on your first day eh Maureen?

MORWENNA: Morwenna. But you’re right, I don’t want to be late. Come on, let’s go.

ANNIE: Look, there’s the new girl.

BEN: Yeah. Someone told me her name but I can’t remember it now.

ANNIE: You forget everything, Ben. You should get a new brain.

BEN: Ha, ha. Oh she’s coming over to talk to us.

ANNIE: Hello. You’re the new girl, right? I’m Annie.

MORWENNA: Hi. I’m Morwenna.

ANNIE: More what?

MORWENNA: Morwenna.

BEN: Wow – that’s an unusual name.

ANNIE: It sounds Welsh to me. Is it Welsh?

MORWENNA: No – it could be, but it isn’t. In fact it’s from Cornwall, you know, right down in the south-west of England.

BEN: So you’re from Cornwall?

MORWENNA: No, I’m from London, but my mother’s from Cornwall.

ANNIE: I’ve never been there. Cornwall, I mean.

MORWENNA: Oh, you should go. It’s really nice. We go quite often – my mum’s got family down there. In Penzance.

BEN: Anything to do there?

MORWENNA: Sure – there are nice beaches and if you like surfing, you should try Newquay.

ANNIE: But isn’t the water really cold?

MORWENNA: Oh, yes! So if you go surfing, you’d better take a wetsuit, to keep warm in the water.

BEN: I’d love to go to Cornwall. I saw some photos one time on the Internet – really nice places. Funny names though – there was one place called Mousehole.

ANNIE: Wow, that is funny!

MORWENNA: Well, it’s written down as Mouse Hole – but it’s actually pronounced Mowzel.

BEN: Really?

MORWENNA: Really. If you go, you’d better learn how to pronounce the names. Local people don’t like it when tourists say the names wrong.

ANNIE: I guess not.

BEN: I think Annie’s right – I should get a new brain.

MORWENNA: Sorry?

BEN: Oh, nothing. Listen, we’d better get back, the next lesson starts in a few minutes.

ANNIE: Yeah, you shouldn’t be late on your first day eh Maureen?

MORWENNA: Morwenna. But you’re right, I don’t want to be late. Come on, let’s go.

ANNIE: Look, there’s the new girl.

BEN: Yeah. Someone told me her name but I can’t remember it now.

ANNIE: You forget everything, Ben. You should get a new brain.

BEN: Ha, ha. Oh she’s coming over to talk to us.

ANNIE: Hello. You’re the new girl, right? I’m Annie.

MORWENNA: Hi. I’m Morwenna.

ANNIE: More what?

MORWENNA: Morwenna.

BEN: Wow – that’s an unusual name.

ANNIE: It sounds Welsh to me. Is it Welsh?

MORWENNA: No – it could be, but it isn’t. In fact it’s from Cornwall, you know, right down in the south-west of England.

BEN: So you’re from Cornwall?

MORWENNA: No, I’m from London, but my mother’s from Cornwall.

ANNIE: I’ve never been there. Cornwall, I mean.

MORWENNA: Oh, you should go. It’s really nice. We go quite often – my mum’s got family down there. In Penzance.

BEN: Anything to do there?

MORWENNA: Sure – there are nice beaches and if you like surfing, you should try Newquay.

ANNIE: But isn’t the water really cold?

MORWENNA: Oh, yes! So if you go surfing, you’d better take a wetsuit, to keep warm in the water.

BEN: I’d love to go to Cornwall. I saw some photos one time on the Internet – really nice places. Funny names though – there was one place called Mousehole.

ANNIE: Wow, that is funny!

MORWENNA: Well, it’s written down as Mouse Hole – but it’s actually pronounced Mowzel.

BEN: Really?

MORWENNA: Really. If you go, you’d better learn how to pronounce the names. Local people don’t like it when tourists say the names wrong.

ANNIE: I guess not.

BEN: I think Annie’s right – I should get a new brain.

MORWENNA: Sorry?

BEN: Oh, nothing. Listen, we’d better get back, the next lesson starts in a few minutes.

ANNIE: Yeah, you shouldn’t be late on your first day eh Maureen?

MORWENNA: Morwenna. But you’re right, I don’t want to be late. Come on, let’s go.

1 you should go

2 you should try

3 you’d better take

4 you’d better learn

5 I should get

6 we’d better get

1 should visit

2 ’d better take

3 ’d better learn

4 should know

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1 C

2 C

3 B

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1 F

2 F

3 T

4 T

5 F

6 F

7 F

8 T

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1 you should go

2 you should try

3 you’d better take

4 you’d better learn

5 I should get

6 we’d better get

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1 should visit

2 ’d better take

3 ’d better learn

4 should know

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You will hear people talking in different situations. For questions 1–4, choose the best answer (A, B or C).

One. You hear a man in a shop.

MAN: Hi. Yes, look, I’d like to bring these shoes back. My wife bought them here last week for me, as a present, and she liked them a lot and so do I, but they’re not the right size – I need a bigger pair if you’ve got them. These are 42 and if possible I’d like 43. Can you check and see if you’ve got them please?

Two. You hear a girl talking about her hobby, Sudoku puzzles.

GIRL: I started doing Sudoku puzzles ages ago. Someone told me that they help with your ability to think. Well for me that’s not the point. It doesn’t matter whether I do the easy ones or the hard ones, when I’m doing a puzzle I stop thinking about other things and it’s a great feeling when I solve the puzzle – which I always do, by the way!

Three. You hear a man talking about his trip to China.

MAN: It was a fantastic trip and I went to some great places. The cities are so interesting – Beijing, of course, I spent almost a week there. I’ve heard that Shanghai is incredible too so it’s a shame I never got there, but I did get to see Chengdu and then the old capital, Xian. I’ve never seen anything like those places, both remarkable.

Four. You hear a woman talking about getting to and from work.

WOMAN: The job’s fine, the problem is simply getting there! I don’t live all that far away, it’s only about three kilometres. If I could fly there it would only take a few minutes! But unfortunately there’s a really big hill in the way so I have to drive round it. It takes me about fifteen to twenty minutes to get to work, there’s a small road I can take away from the traffic, but going home I have to go the same way as everyone else, along with all the buses, and it can take me up to an hour to get home, it’s awful.

You will hear people talking in four different situations. For questions 1–4, choose the best answer (A, B or C).

One. You hear a teenage schoolgirl.

GIRL: Well I’m really happy here. I’ve only been here a couple of months but I’m so happy I changed, you know. Here people just work harder, they get on with it, and that’s what I want, because I want to get good grades and go to university, and that just wasn’t going to happen at my last school. Before, I lived closer; now I’ve got further to go every day, but it’s worth it. And my parents are OK with it being expensive, they’re not worried at all, they’re happy because they see me working hard and enjoying it.

Two. You hear part of a radio interview with a man.

MAN: A lot of people think ‘Oh, it must be really hard to write a song’ but I don’t find that it is. I mean, I’m in a special situation of course, as you know I only write the lyrics and Keith writes the actual music to go with it. So that gives me a lot of freedom really. I mean, as I write the lyrics I’m kind of thinking of a possible tune in my head, and I kind of sing the words to myself in my head, but I know I’ll never sing them so, you know, that’s Keith’s problem!

Three. You hear a woman talking about her hobby, bird watching.

WOMAN: When I’m out bird watching, I have this wonderful feeling like time has almost stood still. I can sit with my binoculars for two, three hours and I just don’t notice the time going past. It’s so exciting when some really different bird appears, and sometimes that doesn’t happen of course, but you always hope it will! So you sit in the quiet, just nature around you, waiting, never bored, in a really peaceful place where you can just relax.

Four. You hear a boy who wants to be a chef.

BOY: Yes, that’s right, I want to train to be a chef and work in a top restaurant. It seems to me that I’ve always been interested in food. Well, I started cooking because my mum worked late so if I wanted dinner after school, I had to cook it! But it wasn’t until she took me to an Italian place – it was a treat for my birthday – and I had some fantastic pasta in a mushroom sauce that I thought ‘Wow, so this is what food can be like!’ And that’s really when it started, I wanted to find out how you could make it that good, and do it myself.

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1 C

2 B

3 C

4 A

Lorem ipsum dolor

1 B

2 A

3 C

4 A

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Read and choose.

Which of the brands does the text mention?

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1 OK, so imagine you've thought of a great idea for a product to make and sell – a game, or an app, or some clothes, for example. You know you can sell millions of them, but first of all, you must give the product a name – a brand name. And that may not be as easy as you think.

2 The brand name is the thing that distinguishes your product from all the others, and it's really important that it makes an impact. Businesses spend a lot of time thinking about brand names; when the name has been picked, it's very difficult to change, so companies have to get it right first time.

3 So how do you choose a name? A brand name ought to be unique, memorable and easy to understand. It should create some kind of emotional connection with people who buy the product – the target market. Some companies use the family name. When Henry Ford started making cars, he just called the company Ford. But you don't have to use a family name – you can go for an image. Staying with cars, think about the brand name Jaguar, a beautiful but dangerous wild cat. What does that say about the manufacturer's product? Some companies use wordplay. It's a common technique for naming apps, for example WhatsApp (from the English expression What's up?). Others like to use foreign words because they sound special or different. For example, in Britain and the USA there's a chain of sandwich shops with the French name Pret A Manger, which means 'ready to eat'. And what do you have to be careful about? Well, you shouldn't choose a name that might not work in certain countries or cultures. Many years ago, a car company launched a new car that they called Nova. They thought it suggested something nice and new, but in Spanish it can be read as no va ('it doesn't go'). Not a good name for a car in Spain, then!

4 These days, the choice of brand name is particularly important if your product is targeted at the teenage market. Teenage consumers are perhaps more concerned with brand names and company logos than any other group. When a brand, especially a clothing brand, becomes popular with teenagers, then there's a lot of pressure to wear those clothes and have the name and/or logo visible. A teacher in an American high school said: 'I certainly see that kids are obsessed with brand names. They won't buy something that's almost identical – and cheaper – simply because they feel they must wear something with the right logo.' So if you want to get into the teenage market, you have to find a product and a brand name that works with that age group, and create some great advertisements too.

5 Companies know that the name isn't everything – the product itself has to be good, of course – but it's an essential part of the package.

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Read and choose.

Look at paragraphs 3 and 4. What is the topic of each paragraph? Choose two options.

what teenagers wear to school

brand names are important in the teenage market

some really bad brand names

ways to pick a brand name

Paragraph 3

Paragraph 4

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5 Companies know that the name isn't everything – the product itself has to be good, of course – but it's an essential part of the package.

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Read and complete.

First of all, you

Companies

A brand name

But you

And what

Well, you

countries or cultures.

to understand.

give the product a name.

get it right first time.

be unique, memorable and easy

use a family name.

you

be careful about?

choose a name that might not work in certain

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5 Companies know that the name isn't everything – the product itself has to be good, of course – but it's an essential part of the package.

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Read and complete.

Use the correct form of have to.

Mandy:

Mum:

Mandy:

Mum:

Mandy:

Mum:

Mandy:

Mum, there's a new mobile phone out. It's brilliant. I

get one!

No way! Your mobile phone is fine. You

buy

another one.

But you know what it's like at school. Everyone

have the latest product!

Yes, and it's terrible. Why

you all

wear the same clothes, for example?

Because it's what teenagers do. You were young once. Don't you

remember?

I see. And I

go to work to pay for all these

things, right?

Oh, Mum! You

be difficult!

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Read and complete.

Use a modal verb.

Gill:

Jack:

Gill:

Jack:

Gill:

Jack:

Gill:

Jack:

Gill:

Jack:

Gill:

Jack:

The new café is great – you

go there.

I've heard it's a bit expensive.

Yes, that's true. You

go there every day. But you

try the cakes – they're delicious!

OK. What's the place called, anyway?

Can you believe it's called The Coffee Shop?!

What a boring name! You

be a genius to think of that!

They

have a foreign name, like Le Café.

Well, OK. But it

be easy to pronounce. There's a shop

in town called Arighi Bianchi and no one knows how to say it.

But the owner is Italian. It's his name!

I guess I

know that. Anyway, I

go home

and do my homework for tomorrow.

You

worry about that. It's easy.

Really? OK, so let's go to the cinema. There's a new film that we

see!

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Read and choose.

1 They make cleaning

, like washing powder.

2 The prices have gone up a lot, so now

have to pay more.

3 I always buy the same

of shoes – they're so comfortable.

4 It's a

that has shops in every town.

5 That shop has a really funny

on TV.

6 The Nike

is a large tick.

7 When the company's director went to prison it damaged the company's

8 If it doesn't work, send it back to the

brand

chain

consumers

image

logo

manufacturer

products

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Listen and choose.

how to remember names

why some names are hard to remember

why some people can't remember names

What is the conversation about?

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Listen and choose.

Mrs Jenkins has taught Paul's class three times.

Paul isn't good at remembering people's names.

Mrs Jenkins says you have to concentrate if you want to remember names.

Mrs Jenkins thinks it's useful to say the person's name as soon as you hear it.

She remembered Paul's name because she knows another person called Paul.

She always remembers people's names.

True

False

True

False

True

False

True

False

True

False

True

False

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Listen and put in order.

Liam:

Jo:

Bob:

Mia:

Why? What's her name?

What's the matter, Jo?

Well, you'd better get some help – quickly!

It's something like Sharita Wass Ikonor.

I've got to phone someone and I've no idea how to pronounce her name.

Well, I wrote the wrong name in my birthday card to her son. I called him Jason, not Jacob.

I know. She's really cross.

My sister's really angry with me.

Why?

You'd better not do that again!

Conversation 1

Conversation 2

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Read and complete.

go now.

You

be late for your next class.

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Read and choose.

The bus goes in two minutes. You

I'll lend you my pen – but you

It's going to rain. We

You have to get up very early tomorrow, so you

go to

You

run.

break it!

go inside.

bed. It's 1 am.

eat any more sweets. You'll be sick.

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Read and choose.

Yes

Fish and Chips

Number 16 Bus Shelter

Google

Ikea

Pluto

Monkey

Were these names allowed or not allowed by the government?

Talula does the Hula from Hawaii

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Names for your children: it's always a big question for parents. Should you give them an 'ordinary' name or do you want something a bit different? We always hear about big names in the world of cinema, music or sport who prefer something that isn't ordinary. And so they give their kids names like Apple or Brooklyn or Moon Unit. Other people like to use brand names for their children, so there are now quite a few people called Armani or Diesel running around in school playgrounds.

So can you call your child anything you want? Well, it depends where you live. In New Zealand, for example, you can't call your child Talula Does The Hula From Hawaii, and you can't call your twins Fish and Chips. (And yes, parents in New Zealand really have tried to give their kids these names.)

It's hard to believe, but you can call a child Number 16 Bus Shelter. Generally, certain names aren't allowed because, as a New Zealand judge said in one case, 'a name mustn't make a fool of the child'. In Sweden, if you want the name Google for your kid, then go ahead – no problem. But you'd better not try to call your children Ikea or Q, because the government won't let you. Things are even more difficult in Denmark. There's an official list of about 7,000 approved names, and parents need special permission to use a name that isn't on it. Pluto and Monkey didn't get on it.

Of course, when kids grow up, they can decide to change their name, and then it's a different game altogether. If a woman footballer wants to call herself Michael Jackson, which is what Brazilian player Mariléia dos Santos decided to do, then there's nothing to stop her. (She made a name for herself as one of the best female footballers in the world.) And, of course, singers do it all the time. Shawn Corey Carter and Stefani Germanotta, for example, might not be household names today if they hadn't decided to use the stage names Jay-Z and Lady Gaga. Some people, however, change their name from something unusual to something ordinary in order to blend in. David Carradine named his son Free because he wanted him to feel free to do anything, even to change his name – which he did, to Tom.

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Read and choose.

You

A name '

I ask you something?

call your twins Fish and Chips.

call a child Number 16 Bus Shelter.

make a fool of the child'.

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Read and complete.

You

so loudly!

late.

the goal!

Use mustn't and these verbs: run, talk, be, miss.

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Look and match.

I mustn't be late.

I mustn't miss the goal!

You mustn't talk so loudly!

You mustn't run.

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Rewrite the sentences.

Use modal verbs and the pronouns in brackets.

Diving isn't allowed. (you)

It isn't necessary for us to wear uniforms. (we)

It's a good idea to buy a new phone. (you)

It's OK for you to use my laptop. (you)

It's necessary for them to work harder. (they)

Are we allowed to play here? (we)

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Read and match the underlined expressions with the definitions.

Tony Hawk is a big name in skateboarding.

He's upset because some of the other kids call him names.

Jay-Z isn't his real name – it's his stage name.

Fish, meat, vegetables, fruit – you name it, I eat it.

Look! It's what's-his-name / what's-her-name.

We want to get married, but we haven't named the day yet.

I know you don't want to do the exams, but it's the name of the game for university entry.

decide the date of an event, often a wedding

someone whose name I can't remember

the most important part of something

a person who is important or famous in

their profession

a name that a person (usually an actor or

a singer) uses in their profession

use rude names about, or to, a person

become known or respected by many people

He made a name for himself as a great actor.

anything you say (or choose)

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Read and complete.

She's been to Europe, Asia and Australia – you

she's been there!

Hard work is the

if you want to do well

in your exams.

My uncle's a doctor. He's a

in the field of cancer

research.

Some of her classmates

her

. It's horrible for her.

You're engaged? That's wonderful! When are you going to

day?

Oh look! There's

-his-

– you know, that boy who

lives in your street.

She made

for

on a reality TV show and

became a famous singer.

Bruno Mars is the

name of Pete Gene Hernandez.

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Read, listen and choose.

Tess thinks her father's idea was a bad one.

She's happy when she arrives at the airport.

She tries hard to smile when she goes into the airport.

She likes Grant because he laughs a lot.

She helps Grant to find the group of tourists.

True

False

True

False

True

False

True

False

True

False

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Tess and Grant are tour leaders for a group walking holiday in France. But they don't get on well – at least at the start ...

And now my father had arranged for me to work with Grant Cooper on this tour. He thought I would learn something from Grant — something to make me a better tour leader. I thought my father was wrong. I was just too different to Grant; and I didn't want to be like him anyway.

After thirty minutes in a hot bus with these thoughts going round and round my head I felt very fed up. Which was the opposite of how I should be when I meet a group at the start of a holiday.

'A tour leader should smile as often as possible.'

That's what it said in the book I was given when I started the job. 'At the beginning of a tour, holidaymakers are often tired from their journeys. They may also be worried about what the other people on the holiday will be like. A smile from you makes everybody feel better.'

So as I entered the airport building I tried to put a smile on my face. But it was difficult to keep it there as I tried, without luck, to find my group.

'Wild Country, Walking in Provence?' I asked any group of more than four people, but they all looked at me as if I was mad. I was beginning to think I'd got the wrong time or come to the wrong airport when I saw him — Grant Cooper. My heart immediately gave a jump, and not just because I was nervous about being late. I didn't like Grant, but he was very good-looking. I'd liked the look of him when I first met him. But then I'd spoken to him, and all that changed.

I just didn't find him easy to get on with. Every time he spoke to me I felt he was laughing at me. It made me so mad I wanted to scream.

As I got closer, I could see that Grant had already found the group. There was nothing else to do but walk up to them with a big Wild Country smile on my face.

'Hello, everybody,' I said. 'I'm Tess Marriot, one of your tour leaders. I hope you had a good journey?'

'Hello, Tess,' Grant said. 'Did you get lost on your way to the airport?'

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Read and match.

offer advice to make the friendship work?

outline Alan's problem?

tell him to speak to others about his problem?

ask Alan to think more carefully about the situation?

paragraph 1

paragraph 2

paragraph 3

paragraph 4

In which paragraph of her reply does Susannah ...

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Dear Susannah,

Last month, we moved to a new town. My parents quickly made friends with the people who live next door. They've got a son of about my age. He's friendly and invites me to do things with him. But the thing is, when we see other kids, he calls them names and makes horrible comments. He wants me to join in, but I don't want to.

What can I do? If I tell my parents, it'll be hard because they really like his parents. And to be honest, I haven't got many other friends yet. If I stop hanging out with him, maybe he'll start calling me names too.

What should I do?

Alan, Salisbury

Write with your problem and Susannah will give you advice. This week's letter is from Alan in Salisbury, UK.

Dear Alan,

It's often difficult to make new friends when you move town, so it was almost perfect that your new neighbours had a son your age and that he wanted to be your friend. What a shame that you're finding it difficult to spend time with him.

You don't say in your letter if you think you could be friends if his behaviour was better. This is the first question you ought to ask yourself. If the answer is no, then maybe you'd better end the friendship now. Don't worry – I'm sure you'll soon make lots of friends when you start school.

However, if you think you could be friends, then you should definitely talk to him about the name-calling and explain that he had better stop saying those things. If he's going to be a good friend, he'll listen to you. If he ignores you, then this friendship probably isn't going to work.

Finally, it's a good idea to talk to your parents. They're the people who know you best and are often the best people to give you advice.

Good luck!

Susannah

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Read and complete.

This is the first question you

If the answer is no, then maybe

... you

... and explain that he

Finally,

ask yourself.

end the friendship now.

talk to him about the name-calling ...

stop saying those things.

to talk to your parents.

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Dear Susannah,

What should I do?

Alan, Salisbury

Write with your problem and Susannah will give you advice. This week's letter is from Alan in Salisbury, UK.

Dear Alan,

Finally, it's a good idea to talk to your parents. They're the people who know you best and are often the best people to give you advice.

Good luck!

Susannah

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Complete the sentences.

Use have to / has to / don't have to / doesn't have to.

Tom:

Dad:

Mum:

Why do I

go to bed now? Sally

and she's only two years older than me.

That's right. But Sally

get up at seven o'clock to go

to school. You do.

Only because you say so. It only takes me fifteen minutes to get dressed

and have breakfast.

But you

have a shower too, remember.

OK, twenty minutes. But I

leave the house until

7.50. So, I could get up at 7.30. And so, I

go to

bed now.

All right, but remember – it's me who

deal with you

when you're tired and irritable in the morning!

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Choose the correct options.

It's a holiday tomorrow. We

Well, it's your party. You

Coffee isn't free here. You

Just your surname is OK. You

Well, those are the rules – you

go to school.

invite people you don't like.

pay for it.

write your full name.

be sixteen to be allowed in.

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Complete the sentences.

Use the words provided.

1 You should

2 He shouldn't

3 I must

4 I shouldn't

5 We ought to

6 We must

go and see it

go to bed so late

buy a hairbrush

wear something warmer

be so shy

ask someone

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Complete the sentences.

Use a form of have to and a suitable verb.

I'm going to a wedding tomorrow so no T-shirt! I

a suit and tie.

Josh, if you're going skateboarding, you

in the

park and not go on the road.

He can't come out with us tonight – he

his baby

brother.

In some countries you can eat with your hands – you

with a knife and fork.

Her parents are rich, so she

about money.

Well if you want better grades, you

more.

the dishes – we can put them all in

the dishwasher.

My sister and I have each got a computer now, so we

one any more.

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Match the sentence halves.

We mustn't be late, so

This food might not be good anymore, so

We've already spent a lot of money, so

It's probably going to be cold, so

My eyes are getting tired, so

I didn't really understand that, so

I think the water's dirty in that tap, so

I hate it when you call me names, so

I'd better wear a jumper.

we'd better leave now.

I'd better read it again.

we'd better not drink it.

you'd better throw it away.

you'd better not do it again.

we'd better not buy anything else.

I'd better not look at a screen any more.

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Complete the meanings.

You

turn right.

park here.

go in here.

take photos here.

here.

mobile phones here.

Use can / can't or mustn't and a verb where necessary.

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Complete the sentences.

Use 'd better / 'd better not and a verb from the list.

apologise call eat study stay tell turn wear

A We've got a test tomorrow.

B Well, you

tonight, then.

A My parents get worried if I get home late.

B OK, we

too long at the party, then.

A I think he's quite angry about what I said.

B You

A I've got tickets for the concert tonight.

B Well, you

Steve.

He couldn't get one so he'd be envious.

A I don't feel too well.

B Well, you

any more crisps, then.

A Look! That man's fallen over. I think he's ill.

B We

an ambulance right away.

A The neighbours are complaining about the noise.

B Oh, OK. We

the music down a bit.

A It's a very special party tomorrow night.

B Yes, I know. We

something nice.

, then.

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Choose the correct modal verb.

I would like to ask if I

If you want to get healthier, you

On the other hand, there

you please consider my application and look at my case?

I think that we

Maria did not know whether she

have another month to finish the project.

eat balanced meals.

be risks with that plan.

choose the route around Lake Frene.

tell the police or not.

Two hours

be enough to do everything. That's how long it

normally takes.

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GET IT RIGHT!

used to and usually

Learners sometimes confuse could and should. We use should to indicate that it's a good idea or that it's what will happen under normal circumstances. On the other hand, we use could to indicate that something may be true or possible.

If you want, you could bring some drinks.

If you want, you should bring some drinks.

✓

✗

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Complete the phrases.

the

in a magazine or on TV

that a company tries to sell to

the

that people prefer to buy

that a company shows to the public

who buys goods or services

of shops

of things like doors and windows

that a company uses to identify itself

product

image

logo

manufacturer

consumer

target market

brand

Use the words provided.

that a company makes

chain

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Complete the sentences.

Choose from the expressions.

a big name call him names stage name you name it

what's-his/her-name named the day the name of the game

made a name for himself

I eat everything –

, I'll eat it!

Nobody knew him ten years ago, but he soon

for himself as an actor.

They're engaged to be married but they haven't

yet.

You've probably never heard of Peter Gene Hernandez, but his

is Bruno Mars.

Go and talk to that boy – um,

, you know,

the new guy.

Well if you want to play, you have to train too – sorry but that's

It's so childish, I think, when kids at school

other kids

Everyone knows who she is – she's a

this country!

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Choose the correct word.

This shop is one of a

I love that company's new TV

Some of the best-known car

The marketing department designed a new

Our company is launching a new

Many companies support a charity – it improves their

– there are over 30 in this country.

are Korean.

next week.

to put on

their products.

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Complete the Crossword.

12 11 10 9 8 7 6 5 4 3 2 1

'Monkey' is not an ______ name in Denmark.

I want to sell my laptop, so I'm going to put an ______ in the school magazine.

You need your parents' ______ to go on the school trip.

The girl tried to ______ in with her new friends by listening to the same music as them.

It's a very expensive car – the ______ market is super rich people.

I won my first prize today, so it's a ______ day for me!

The company puts its ______ , a big tick, on all of its shoes.

Their advertising had a big ______ on young people.

It's one of a ______ of 120 shops all over the country.

The company is trying to improve its ______.

This isn't my usual ______ of toothpaste.

All you do is buy things – you're a real ______, aren't you?

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Match the three parts of the sentences.

Companies really want to find

unique, easy to remember

A brand name should be

given to a car

The name 'WhatsApp'

especially important

'Nova' was the name

but it's an important part

Brand names are

a name for their product

A brand name isn't everything,

is based

of the whole product package.

and easy to understand.

that they don't need to change later.

that didn't work in Spain.

on an English expression.

for the teenage market.

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Read the blog.

Choose which of these titles is the best.

People's names aren't easy to remember

Why do we sometimes forget people's names?

Why can't I remember things?

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Hi, Paul here. OK, I'm sure this has happened to you too, right?

Last weekend ____________________, chatting to some friends,

and my friend Hannah introduces me to this girl, who seems

nice and starts talking to me. And then some music comes on

and I think: 'Wow, this is cool music' and I want to ask the girl

to dance – and then I realise I have no idea what her name is.

Hannah told me but – it's gone. And I'm too embarrassed to ask

her again. So I ____________________ and go somewhere else.

Ridiculous, right?

Anyway, this morning I Googled 'remembering names' and there

was an article that said that if you don't remember someone's

name, ____________________ you don't have a good memory –

it's because you don't care. That if you're not motivated to

remember, then you won't. Well I'm not so sure. I mean, the

girl was nice so I was sort of motivated to remember her name, ____________________. And here's another thing the article said:

'Some people ____________________ in their own memories.'

They say, 'I'm not good at learning names.' It says people don't

remember because they think they're not good at it.

I don't know. What do you guys out there think?

Greg178: No, I disagree. The reason you don't remember people's names is that you're immediately focussed on what they're saying. You don't repeat their name over and over in your head – well, ___________________ . Unless, of course, you're more interested in their name than what they have to say.

VVXX: Sounds right to me. Sometimes I meet people and I know I'll never see them again, so I don't even try to remember their name. But if I think a person looks cool or ___________________ , then I remember.

JaneGH: It's not that I don't care what a new person's name is, it's just that I'm busy learning other things about them. I'm so busy __________________ their face that I forget to listen for their name. But all I've got to do then is ask them!

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Read the blog.

Hi, Paul here. OK, I'm sure this has happened to you too, right? Last weekend

, chatting to some friends, and my friend

Hannah introduces me to this girl, who seems nice and starts talking to me. And then some music comes on and I think: 'Wow, this is cool music' and I want to ask the girl to dance – and then I realise I have no idea what her name is. Hannah told me but – it's gone. And I'm too embarrassed to ask her again.

So I

and go somewhere else. Ridiculous, right?

Anyway, this morning I Googled 'remembering names' and there was an article that said that if you don't remember someone's name,

you don't have a good memory – it's

because you don't care. That if you're not motivated to remember, then you won't. Well I'm not so sure. I mean, the girl was nice so I was sort of motivated

. And here's

Put the phrases in the correct spaces.

don't have much confidence

not at a party, anyway

taking in

make an excuse

I'm at this party

but I got distracted

it's not because

might be important

another thing the article said: 'Some people

in their own memories.' They say, 'I'm not good at learning names.' It says people don't remember because they think they're not good at it.

Greg178: No, I disagree. The reason you don't remember people's names is that you're immediately focussed on what they're saying. You don't repeat

their name over and over in your head – well,

Unless, of course, you're more interested in their name than what they have to say.

VVXX: Sounds right to me. Sometimes I meet people and I know I'll never see them again, so I don't even try to remember their name. But if I think a

person looks cool or

, then I remember.

JaneGH: It's not that I don't care what a new person's name is, it's just that I'm busy learning other things about them. I'm so busy

their face that I forget to listen for their name.

But all I've got to do then is ask them!

to remember her name,

I don't know. What do you guys out there think?

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Choose 'True' or 'False'.

Read the blog for answers.

Paul met a girl called Hannah at a party.

Paul found an article about remembering names in a magazine.

Paul isn't sure if what the article said is true.

Greg178 thinks what someone is saying is more important than their name.

VVXX always tries to remember a new person's name.

JaneGH concentrates more on someone's face than on their name.

True

False

True

False

True

False

True

False

True

False

True

False

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Hi, Paul here. OK, I'm sure this has happened to you too, right?

Last weekend I'm at this party, chatting to some friends, and my

friend Hannah introduces me to this girl, who seems nice and starts talking to me. And then some music comes on and I think: 'Wow, this is cool music' and I want to ask the girl to dance – and then I realise I have no idea what her name is.

Hannah told me but – it's gone. And I'm too embarrassed to ask

her again. So I make an excuse and go somewhere else.

Ridiculous, right?

Anyway, this morning I Googled 'remembering names' and there

was an article that said that if you don't remember someone's

name, it's not because you don't have a good memory – it's because you don't care. That if you're not motivated to remember, then you won't. Well I'm not so sure. I mean, the girl was nice so I was sort of motivated to remember her name, but i got distracted. And here's another thing the article said:

'Some people don't have much confidence in their own memories.'

They say, 'I'm not good at learning names.' It says people don't

remember because they think they're not good at it.

I don't know. What do you guys out there think?

Greg178: No, I disagree. The reason you don't remember people's names is that you're immediately focussed on what they're saying. You don't repeat their name over and over in your head – well, not at a party, anyway. Unless, of course, you're more interested in their name than what they have to say.

VVXX: Sounds right to me. Sometimes I meet people and I know I'll never see them again, so I don't even try to remember their name. But if I think a person looks cool or might be important , then I remember.

JaneGH: It's not that I don't care what a new person's name is, it's just that I'm busy learning other things about them. I'm so busy taking in their face that I forget to listen for their name. But all I've got to do then is ask them!

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Answer the questions about Sarah's email. They are all about writing informally.

She writes: 'you'd better bring some warm clothes, OK?'

Does Sarah use the word 'OK' to check for understanding or to show disagreement?

What word does she sometimes use instead of 'OK'?

She writes: 'it'll be kind of cold when you're here.'

Does 'kind of' mean very or a bit?

She writes: 'good to hear from you.'

Has she left out the words This is or It is?

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Hi Burcu

Thanks for your email – good to hear from you. Yes, I'm looking forward to the exchange too!

Anyway, about the rules and things. The school here isn't very strict about most things, but there are a few things you need to know, right? First of all – clothes. We don't have a uniform, so you can wear what you want, but we can't wear jeans with holes in them or anything like that, or T-shirts with things written on them. You should wear things that are comfortable. Oh, and it'll be kind of cold when you're here so you'd better bring some warm clothes, OK?

The school's pretty strict about phones – of course you can bring them, but you have to switch them off in lessons, you can't just put them on silent, right? And you can bring food to school but you must eat it outside, during the break – except if it's raining, then you can eat in the classrooms (but not in the corridors!)

Not much else to say – I mean, it's a normal school (and the teachers are kind of normal too) so no stress. You really don't have to worry about anything here.

Hope this helps. Write again soon, OK? And tell me if there's anything else you need to know.

Love,

Sarah

BurcuP@mail.com

Re: Exchange Visit!

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Listen and choose the correct answers.

The new girl's name is...

She is from...

Some places where she's from...

Maureen.

Morgan.

Morwenna.

Cornwall.

Wales.

London.

have nothing to do.

have names with strange pronunciation.

aren't very nice.

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Listen and choose 'True' or 'False'.

Annie doesn't understand Morwenna's name.

The name 'Morwenna' is Welsh.

A part of Morwenna's family lives in Cornwall.

Morwenna says Newquay is a good place for surfing.

The water in Newquay is warm.

Ben pronounces Mousehole correctly.

True

False

True

False

True

False

True

False

True

False

True

False

People in Cornwall don't mind if names are pronounced wrongly.

Annie gets Morwenna's name wrong.

True

False

True

False

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Listen and complete the conversations.

Annie:

Morwenna:

Ben:

Morwenna:

Annie:

Morwenna:

Annie:

Ben:

I've never been there. Cornwall, I mean.

Oh,

. It's really nice. We go quite often – my

mum's got family down there. In Penzance.

Anything to do there?

Sure – there are nice beaches and if you like surfing,

Newquay.

But isn't the water really cold?

Well, yes! So if you go surfing,

a wetsuit,

to keep warm in the water.

Really. If you go,

how to pronounce the

names. Local people don't like it when tourists say the names wrong.

I guess not.

I think Annie's right – I

a new brain.

Sorry?

Oh, nothing. Listen,

back, the next lesson

starts in a few minutes.

Morwenna:

Ben:

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Put the phrases in the correct spaces.

You live in Vancouver, don't you? I've always wanted to go there.

That's right. And if you ever go there, you

Stanley

Park. It's beautiful!

Is the weather nice there?

Well, it can be OK in summer – but it rains quite a lot, so you

an umbrella!

You live in Hamburg, right? I've always wanted to go there.

Yes, I do. If you come to my city, you should go and see the Miniature

Wonderland. It's fantastic.

Do you think I

German before I go?

Well, you

a few words, I guess – but lots of people

speak English, so you don't have to worry too much.

'd better take

should know

should visit

'd better learn

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Listen and choose the best answer.

You hear a man in a shop. What is the problem with the shoes?

You hear a girl talking about her hobby, Sudoku puzzles.

What does she say about them?

You hear a man talking about his trip to China.

Which cities did he visit?

His wife doesn't like them.

He doesn't think they're right for him.

They're too small for him.

The puzzles are always easy to do.

She always solves the puzzles.

They develop her thinking abilities.

Beijing, Shanghai and Chengdu

Beijing, Shanghai and Xian

Beijing, Chengdu and Xian

You will hear people talking in four different situations.

by car

by plane

by bus

You hear a woman talking about getting to and from work.

How does she travel?

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Listen and choose the best answer.

You hear a teenage schoolgirl. Why did she change schools?

You hear part of a radio interview with a man.

What does he do?

You hear a woman talking about her hobby, bird watching.

How does she feel while she is bird watching?

Her old school was too far away.

She wanted to work harder.

The new school is cheaper.

He writes the words for possible songs.

He is a songwriter and singer.

He takes pieces of music and writes words for them.

bored

hopeful

calm

You will hear people talking in four different situations.

He ate some good Italian food.

He enjoyed cooking dinner for himself.

His mum cooked a fantastic dinner for his birthday.

You hear a boy who wants to be a chef.

Why did he first become interested in cooking?

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In part 1 of the First listening exam, you hear eight extracts – they are not connected to each other. You hear each extract twice.

For each extract there is a short statement saying what you're going to hear. Then there is one question. You have to choose the best answer from three options (A, B or C).

•

Read the questions and options in advance. It's important to get a clear idea of what you have to decide.

The first time you hear the monologue, try to remove, if possible, at least one of the answers. Then, the second time you listen, you can concentrate on getting the correct answer.

The speaker won't always give you a direct answer. Instead, you will have to infer the answer – for example, we can infer 'She is a writer' is the correct answer when we hear 'She spends all day at her computer, typing out her ideas.'

Remember that you will hear things that are intended to distract you from the correct answer, so avoid making quick decisions.

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